SEO strategies from 2024 that will remain relevant in 2025

by | Mar 31, 2025 | Digital Marketing

Search Engine Optimization (SEO) is a dynamic field that evolves with every algorithm update, technological advancement, and user behavior change. However, some strategies stand the test of time, proving their effectiveness year after year. This article will explore the SEO strategies from 2024 that will continue to be relevant in 2025.

1. User Experience (UX) Optimization

In 2024, Google’s Page Experience Update made it clear that user experience is a critical ranking factor. This trend is expected to continue in 2025. Websites that offer a seamless, user-friendly experience will rank higher in search engine results.

  • Page Load Speed: A slow-loading website can frustrate users and increase bounce rates. Google’s Core Web Vitals, introduced in 2020, emphasize the importance of load speed, interactivity, and visual stability.
  • Mobile-Friendliness: With the majority of internet users accessing the web via mobile devices, mobile optimization is no longer optional. Google’s Mobile-First Indexing prioritizes the mobile version of a website for indexing and ranking.
  • Website Navigation: A well-structured website with easy navigation enhances user experience, encouraging visitors to stay longer and explore more pages.

2. High-Quality Content

Content remains king in 2025. High-quality, relevant, and valuable content that meets user intent will continue to be a significant ranking factor.

  • E-A-T Principle: Google’s E-A-T (Expertise, Authoritativeness, Trustworthiness) principle underscores the importance of credible and trustworthy content. Websites that demonstrate E-A-T are likely to rank higher.
  • Long-Form Content: Studies show that long-form content tends to rank higher in search engine results. Comprehensive, in-depth articles that provide valuable insights are favored by both users and search engines.

3. Voice Search Optimization

With the rise of smart speakers and voice assistants, voice search optimization became a key SEO strategy in 2024. This trend is set to continue in 2025 as more people use voice commands to search the internet.

  • Conversational Keywords: Voice searches are typically more conversational and longer than text searches. Incorporating long-tail keywords and phrases that mimic natural speech can improve voice search rankings.
  • Local SEO: Many voice searches are local in nature. Optimizing for local SEO can help businesses rank higher in voice search results.

4. Video SEO

Video content exploded in popularity in 2024, and this trend shows no signs of slowing down in 2025. Optimizing video content for SEO can significantly improve visibility and engagement.

  • Video Transcripts: Including transcripts for videos can boost SEO as it allows search engines to understand the content better.
  • Video Thumbnails: An engaging thumbnail can increase click-through rates. Including relevant keywords in the video title and description can also improve rankings.

Conclusion

SEO is a long-term investment that requires staying updated with the latest trends and algorithm updates. The strategies that worked in 2024, such as UX optimization, high-quality content, voice search optimization, and video SEO, will continue to be relevant in 2025. By focusing on these strategies, businesses can improve their search engine rankings, increase visibility, and drive more organic traffic to their websites.